which logos can you trust when buying organic?
In the last post we looked a little closer at what “Certified Organic” can mean and saw that even amongst official certifying bodies there is a vast difference as to which ingredients are allowed.
We recently ran a competition in our Sanctum e-news (sign up here if you would like to receive our newsletters and special offers) and asked “what do you look for when you are purchasing skin care?”
Our answers were varied and we were delighted to see how savvy many consumers are these days – people are aware of many official logos and even the limitations of each logo.
We found that the logos that have been around the longest give the most confidence to you – such as Choose Cruelty Free – the Bunny, and Australian Made and owned. The official certified organic logos were also comforting.
Many people by-pass the logos and head straight for the ingredient lists – the challenge here is that different ingredients can be called different things – even nasties can sound nice and safe natural ingredients can sound scary.
To make it easy for you to know what you are getting in Sanctum products, we adhere to the only internationally recognised labelling standard and use – INCI (International Nomenclature Cosmetic Ingredient) names. Even though these names take a little getting used to, it ensures that you experience “truth within labelling”.
If you are ever unsure about an ingredient and would like to know more about it, please let us know – we are always happy to answer your questions.
For all entrants to our contest – stay tuned to our Facebook page – we will announce the winner shortly!
That is so true about the logos, i would only believe the logos that i have seen before and know what they are. I also love the little competitions you have been running please keep them coming
Im finding it difficult as a person walking into a health food store that there are so many logo’s. I would have hoped that our store would know the difference between ones that are made up by companies to the true logo’s – but they dont. Its frustrating.
This link may be interesting to you – it is an announcement of a new national standard. It also assures shopperst that you “can still be confident in purchasing products bearing existing certification logos such as Demeter, Australian Certified Organic and Organic Food Chain.”
http://www.gmagazine.com.au/news/1639/australias-first-nation-wide-organic-and-biodynamic-standard-announced
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