Sanctum – proud to display % organic content

Sanctum products now proudly display the exact % of certified organic ingredients in every product!

From the early days…Sanctum has always adhered to the philosophy “truth within labelling”, that customers should be able to know what they are buying without false or misleading information.

When Sanctum was successfully certified as organic, by the OFC (Organic Food Chain – Cosmetic and Skincare standard), this meant that every single product contained at least 70% of certified organic ingredients.  The remaining 30% of ingredients had to be safe, naturally derived and approved by the OFC – and may include, for example – water and salt and non certified botanical ingredients.

If you are interested in the exact standard an OFC certified company must work to, you can find the document here.

With constant formulation work, Sanctum chemists worked towards the highest percentage of certified organic ingredients that could be included whilst ensuring that each product maintained the active ingredients needed to produce noticeable improvements to the skin.

Whilst it is possible to create products almost entirely with certified organic ingredients – there are two distinct considerations:  will the products be as effective on the skin, and will the products be suited to sensitive skins, including that of babies and infants?  It is also necessary to consider the price and stability of the product – would it have to double, triple in price to obtain higher levels of certified organic ingredients? would the shelf life allow the product to maintain performance – or would it be a wasteful experience to both the customer and the company?

Aside from the company considerations – there are the individual preferences of every concerned and aware consumer…what is the most important to them – results, highest organic percentages?

Sanctum have taken a large step forward to clearly display the exact percentage of certified organic ingredients in each product.  This labelling and packaging process began last year and now all products coming off of production (Sanctum products are all made in the beautiful Byron Bay shire) are labelled with the statement:  **% Certified Organic, 100% Naturally Derived.

You will find this either on the front of the (recycled board) carton, or following the ingredient list.  For example: Sanctum Men’s Facial Wash reads 92% Certified Organic, 100% Naturally Derived.  Every certified organic ingredient is marked with a *.

Sanctum’s decision to display the exact organic percentages on each product, along with using the only internationally recognised labelling system gives customers the most specific information possible.

Why don’t more companies do it? Many labels reading “organic” contain no certified organic ingredients, and some certified organic products contain as little as 25% certified organic ingredients!

It’s great news for customers that Australian labelling is getting much stricter.  We hope that Sanctum labelling makes your choices simpler…look out for Sanctum’s new labelling on shelves now…with certified organic percentages ranging from 70 – 100%!